Wearing Kawaii: Harajuku Fashion (Extended Version)

What is Harajuku fashion and why participate in it?

In this video from the Kawaii in Japan & Beyond: Theory & Praxis project join Harajuku kid NICO as she meets members of the fashion subculture in Tokyo's cutest district. Conducting interviews with locals in the area, NICO discovers how Harajuku kids create their fashion, while learning about their thoughts on Harajuku fashion's rebellious nature, their everyday lives, its links to and departures from cosplay, and the importance of community.

In hearing from Harajuku subculture members, students are provided a rare opportunity to learn directly from the community, cutting through popular international narratives about Harajuku's purpose and culture.